![]() Netflix is also continuing its crackdown in other countries where it hasn’t yet enforced the new strategy. “While we’re still in the early stages of monetization, we’re seeing healthy conversion of borrower households into full paying Netflix memberships as well as the uptake of our extra member feature,” the shareholder letter said. “We’re still targeting a full year 2023 operating margin of 18% to 20%,” the streaming giant added.Īccording to Netflix, extra member accounts are not included in its paid membership count but add revenue included in its “average revenue per member.” Netflix made back some lost ground in this second quarter, but not without leaving blood on the field.Even so, Netflix itself was confident: “We expect revenue growth to accelerate in the second half of 2023 as we start to see the full benefits of paid sharing plus continued steady growth in our ad-supported plan,” the shareholder letter said. That’s a lot to wade through only to get back to baseline in your most important market. The gains it posted today arrive after more than a year of hiking prices, cracking down on password sharing, laying off swathes of employees, purging its DVD business, launching an ad-supported business, and (today!) killing its cheapest ad-free tier for new members. In 2022, approximately a thousand years ago, Netflix was in a rough spot - beset with bad habits, massive subscriber losses, and competition from an increasingly crowded streaming landscape. For instance, notching the U.S.-Canada numbers past 75 million in the second quarter of 2023 isn’t as big a victory as it might seem: The last time Netflix had that many users in the region was late 2021 when it reported 75.2 million paid memberships before those numbers started dipping. If all that paints a rosy picture of Netflix’s business right now, allow us to disabuse you of that notion: Times are still tough. ![]() ![]() Our updated expectation reflects lower cash content spend in 2023 than we originally anticipated due to timing of production starts and the ongoing WGA and SAG-AFTRA strikes.” (Take note, savvy labor leaders!) The company also mentioned that it now plans to save about $1.5 billion more this year than it thought it would, for which it has Hollywood’s striking labor force and shut-down productions to thank: “We now anticipate at least $5 billion in FCF for 2023, up from our prior estimate of at least $3.5 billion. The gains bring the company’s total subscriber counts to 238.4 million globally and 75.6 million in the U.S. Of those 5.9 million new users, 1.2 million came from the U.S. ![]() ![]() As its letter to shareholders said of its May password-sharing crackdown: “Revenue in each region is now higher than pre-launch, with sign-ups already exceeding cancellations.” Netflix’s overall revenue hit $8.2 billion, with $1.49 billion in net income. Netflix added 5.9 million new subscribers worldwide between April and June, the company’s latest earnings report trumpeted - a signal that its strategy of reminding your thieving retiree grandma or deceptive former roommate to cough up their $8 a month … can make for a fairly okay quarter. Extraction 2 - one of Netflix’s biggest original movies of the last several months. ![]()
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